Website Quality and Shopping Behavior : Quantitative and Qualitative Evidence / by Tereza Semerádová, Petr Weinlich

By:

Semerádová, Tereza, 1989- [VerfasserIn]

Contributor(s):

Weinlich, Petr, 1976- [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: SpringerBriefs in Business | Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2020Publisher: Cham : Imprint: Springer, 2020Edition: 1st ed. 2020Description: 1 Online-Ressource(X, 129 p. 11 illus., 7 illus. in color.)ISBN:

9783030444402

Subject(s):

Additional physical formats: 9783030444396 | 9783030444419 | Erscheint auch als: 9783030444396 Druck-Ausgabe | Erscheint auch als: 9783030444419 Druck-Ausgabe | Erscheint auch als: Website quality and shopping behavior. Druck-Ausgabe Cham, Switzerland : Springer, 2020. x, 129 SeitenDDC classification:

658.812 23

DOI: DOI: 10.1007/978-3-030-44440-2Online resources:

Summary: Introduction -- Looking for the Definition of Website Quality -- Factors Influcencing User Experience -- Technical Aspects of Web Design -- Using Google Analytics to Examine the Website Traffic -- Expert Options on Website Development.Summary: This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. The authors examine the concept of website quality based on the identification of patterns of user behaviour in the online environment, particularly focusing on the functional and aesthetic parameters of web design and causal relationships between them. Using website traffic analysis and best practices from professionals, they describe a methodical procedure for measuring the quality of web pages and developing optimised websites. .PPN: PPN: 1697214037Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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