The Startup : Navigating Chaos to Elevate Your Career and Achieve Entrepreneurial Success / by Jesko von Windheim

By:

von Windheim, Jesko [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2020Publisher: Cham : Imprint: Springer, 2020Edition: 1st ed. 2020Description: 1 Online-Ressource(X, 191 p. 2 illus., 1 illus. in color.)ISBN:

9783030450786

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Erlebnisbericht

Additional physical formats: 9783030450779 | 9783030450793 | Erscheint auch als: 9783030450779 Druck-Ausgabe | Erscheint auch als: 9783030450793 Druck-Ausgabe | Erscheint auch als: The Startup. Druck-Ausgabe Cham, Schweiz : Springer, 2020. x, 191 SeitenDOI: DOI: 10.1007/978-3-030-45078-6Online resources:

Summary: 1 When Life Goes Bump -- 2 The Rational Entrepreneur -- 3 Is this it? -- 4 Mining for Opportunity -- 5 Strategy -- 6 Value Creation -- 7 From Idea to Product -- 8 Guerrilla Marketing -- 9 It Ain't All Peaches and Cream -- 10 Financial Fitness -- 11 Blocking and Tackling -- 12 Raising Money -- 13 Pitch Perfect -- 14 Closing -- 15 Customers are Golden -- 16 Sell Baby, Sell -- 17 Cashing Out.Summary: This highly readable volume tells the true story of a venture that achieved more than 400,000% return for its founders and investors. The book follows one of the principals in the startup as he navigates a series of extraordinary twists and turns becoming an entrepreneur and building a company. The turbulent journey educates and entertains as the author recounts his own learning experiences—providing a practical education on the fundamentals of customer discovery, sales, marketing, business development and entrepreneurship. This personal story conveys the substance of content taught in the classroom in a compelling and easy to read style. With learning experiences ranging from opportunity identification to customer acquisition and raising money and exiting a company, the book presents a collection of topics carefully curated to answer fundamental questions about innovation, entrepreneurship, and career success. The book serves as an essential guide for those who wish to innovate to create value and wealth for themselves and others. Readers will gain a gritty, yet inspiring, view of the trials and tribulations inherent in any entrepreneurial endeavor, and will walk away from the book with practical tools and techniques for career success, whether it is with a brand-new startup or an established corporation. .PPN: PPN: 1699176701Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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