The Cultural Influence on Mass Customization / by Carolin Wabia

By:

Wabia, Carolin [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer eBook CollectionPublisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2020Publisher: Wiesbaden : Imprint: Springer Gabler, 2020Edition: 1st ed. 2020Description: 1 Online-Ressource(XVII, 218 p. 1 illus.)ISBN:

9783658310158

Subject(s): Genre/Form:

Hochschulschrift

Additional physical formats: 9783658310141 | 9783658310165 | Erscheint auch als: 9783658310141 Druck-Ausgabe | Erscheint auch als: 9783658310165 Druck-Ausgabe | Erscheint auch als: The cultural influence on mass customization. Druck-Ausgabe Wiesbaden : Springer Gabler, 2020. XVI, 218 SeitenRVK: RVK: QP 624DOI: DOI: 10.1007/978-3-658-31015-8Online resources:

Summary: Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .Summary: This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.PPN: PPN: 1728472342Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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