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Rethinking Luxury Fashion : The Role of Cultural Intelligence in Creative Strategy / by Thomaï Serdari

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Palgrave Advances in Luxury | Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2020Publisher: Cham : Imprint: Palgrave Macmillan, 2020Edition: 1st ed. 2020Description: 1 Online-Ressource(XXII, 191 p. 18 illus., 17 illus. in color.)ISBN:
  • 9783030453015
Subject(s): Additional physical formats: 9783030453008 | 9783030453022 | Erscheint auch als: 9783030453008 Druck-Ausgabe | Erscheint auch als: 9783030453022 Druck-Ausgabe | Erscheint auch als: Rethinking luxury fashion. Druck-Ausgabe Cham, Switzerland : Palgrave Macmillan, 2020. xxii, 191 SeitenRVK: RVK: QR 526DOI: DOI: 10.1007/978-3-030-45301-5Online resources: Summary: 1. Defining Fashion, Luxury, and Luxury Fashion -- 2. Established Methods of classifying Luxury Fashion Brands -- 3. A New Method for the Classification of Luxury Fashion Brands -- 4. The Producers of “Newness” in Luxury Fashion -- 5. What Do We Really Consume through Luxury Fashion? -- 6. How Do We Consume Luxury Fashion? -- 7. A Close Look at Cultural Intelligence -- 8. Tim Morton’s Theory of Hyperobjects -- 9. Luxury Fashion Products Addressing Cultural Changes -- 10. Luxury Marketing Strategies Based on Cultural Intelligence -- 11. Conclusions.Summary: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.PPN: PPN: 1734624361Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM
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