Digital Business and Electronic Commerce : Strategy, Business Models and Technology / by Bernd W. Wirtz

By:

Wirtz, Bernd W, 1964- [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer Texts in Business and Economics | Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2021Publisher: Cham : Imprint: Springer, 2021Edition: 1st ed. 2021Description: 1 Online-Ressource (XVIII, 758 p. 320 illus., 294 illus. in color.)ISBN:

9783030634827

Subject(s):

Additional physical formats: 9783030634810 | 9783030634834 | 9783030634841 | Erscheint auch als: 9783030634810 Druck-Ausgabe | Erscheint auch als: 9783030634834 Druck-Ausgabe | Erscheint auch als: 9783030634841 Druck-Ausgabe | Erscheint auch als: Digital business and electronic commerce. Druck-Ausgabe Cham : Springer, 2021. xviii, 758 SeitenRVK: RVK: QR 760DOI: DOI: 10.1007/978-3-030-63482-7Online resources:

Summary: Part I: Introduction -- Part II: Technology, Digital Markets and Digital Business Models -- Part III: Digital strategy, Digital Organization and E-Commerce -- Part IV: Digital Case Studies.Summary: This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0, smart business services, smart homes and digital consumer applications, as well as artificial intelligence. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.PPN: PPN: 1753062837Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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