Marketing concept - the St. Gallen management approach / Thomas Bieger

By:

Bieger, Thomas, 1961- [VerfasserIn]

Contributor(s):

Haupt Verlag [Verlag]

Resource type: Ressourcentyp: BuchBookLanguage: English Series: utb ; Management ; 4464Publisher: Bern : Haupt Verlag, 2021Edition: 2nd, revised editionDescription: 201 Seiten : Diagramme ; 21.5 cm x 15.0 cmISBN:

9783825257521
3825257525

Other title:

Sankt

Subject(s):

Genre/Form:

Additional physical formats: 9783846357521. | Erscheint auch als: Marketing concept - the St. Gallen management approach. Online-Ausgabe 2nd, revised edition. Bern : Haupt Verlag, 2021. 1 Online-Ressource (201 Seiten)DDC classification:

RVK: RVK: QP 600Summary: This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.Call number: Grundsignatur: 2015 A 5732(2)Continues: Vorangegangen ist: Bieger, Thomas, 1961 - . Marketing concept - the St. Gallen management approach., Bern : Haupt Verlag, 2015.PPN: PPN: 1768365482

Holdings ( 3 )

Holdings
Item type	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Freihandbestand ausleihbar	Bibliothek Campus Süd	wirt 5.8	Lesesaal Wirtschaftswissenschaften und Informatik (LSW)	2015 A 5732(2)		Available	53588264090
Freihandbestand ausleihbar	Fachbibliothek DHBW Karlsruhe	wirt 5.8	Bibliothek / frei aufgestellt	2015 A 5732(2)	;c	Available	53588286090
Freihandbestand ausleihbar	Fachbibliothek HKA	wirt 5.8	Bibliothek / frei aufgestellt	2015 A 5732(2)	;b	Available	53588275090

Total holds: 0