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Selected Issues in Global Health Communications

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: [Erscheinungsort nicht ermittelbar] : IntechOpen, 2018Description: 1 Online-Ressource (90 p.)ISBN:
  • 9781789237900
  • 9781789237894
Online resources: Summary: This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapterPPN: PPN: 177852253XPackage identifier: Produktsigel: ZDB-94-OAB
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