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Pop City : Korean Popular Culture and the Selling of Place

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Ithaca, NY : Cornell University Press, 20181215Description: 1 Online-RessourceISBN:
  • 9781501730733
Subject(s): Additional physical formats: Erscheint auch als: Pop city. Druck-Ausgabe Ithaca : Cornell University Press, 2018DDC classification:
  • 306.095195 23
LOC classification:
  • DS923.23
Online resources: Summary: This book examines how Korean television dramas and K-pop music are employed to promote urban and rural regions within South Korea to overseas tourists. Riding the international popularity of Korean entertainment, Korean cities have actively used K-dramas and K-pop idols in advertisements designed to attract foreign tourists to their regions. By examining the process of cultural marketing, this book shows that places can be “sold” just like TV dramas and pop idols by promoting spectacular images rather than substantial physical and cultural qualitiesPPN: PPN: 1778553931Package identifier: Produktsigel: ZDB-94-OAB
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