Trend Management : How to Effectively Use Trend-Knowledge in Your Company / by Jörg Blechschmidt

Von:

Blechschmidt, Jörg [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Business Guides on the Go | Springer eBook CollectionVerlag: Berlin, Heidelberg : Springer Berlin Heidelberg, 2022Verlag: Berlin, Heidelberg : Imprint: Springer, 2022Auflage: 1st ed. 2022Beschreibung: 1 Online-Ressource (X, 116 p. 15 illus., 11 illus. in color.)ISBN:

9783662647035

Schlagwörter:

Andere physische Formen: 9783662647028 | 9783662647042 | 9783662647059 | Erscheint auch als: 9783662647028 Druck-Ausgabe | Erscheint auch als: 9783662647042 Druck-Ausgabe | Erscheint auch als: 9783662647059 Druck-Ausgabe | Erscheint auch als: Trend management. Druck-Ausgabe Berlin : Springer, 2022. x, 116 SeitenDDC-Klassifikation:

658.4012 23
658.4092 23

RVK: RVK: QP 624DOI: DOI: 10.1007/978-3-662-64703-5Online-Ressourcen:

Zusammenfassung: Chapter 1. About trends in general -- Chapter 2. Excursus: Dealing with fuzzy information -- Chapter 3. Trend analysis in companies -- Chapter 4. Trend research: Collecting trend information -- Chapter 5. Trend analysis: Understanding effects -- Chapter 6. Excursus: Thinking traps in trend analysis -- Chapter 7. Trend study: in-depth analysis of a trend -- Chapter 8. Trend radar: overview of relevant trends -- Chapter 9. Trend management as a corporate function -- Chapter 10. A word in closing.Zusammenfassung: This book offers a compact introduction to the topic of trend management in companies. Fundamental decisions in companies are based on assumptions about future developments in markets and society and diverse technologies. Trend management is a useful tool to discover and understand these developments and thus generates a solid basis for decision making. Although it is mostly applied in strategy development, many more company tasks may profit from it. The author explains the individual activities and results of trend management, and how a sound process can be established in a company. Trend management is a powerful tool at the interface of futures knowledge and concrete entrepreneurial decisions. The book shows how these insights can be transferred into the operational processes of a company. It will serve as a useful guide for interested newcomers as well as for experienced trend managers to recognize opportunities and risks at an early stage and to open up new scope for action for their company.PPN: PPN: 1787990222Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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