Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives / edited by Ogechi Adeola, Robert E. Hinson, A M Sakkthivel
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Palgrave Studies of Marketing in Emerging Economies | Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2022Publisher: Cham : Imprint: Palgrave Macmillan, 2022Description: 1 Online-Ressource (XXV, 311 p. 4 illus.)ISBN:- 9783030886783
- Marketing
- International economic integration
- Globalization
- Africa
- marketing communication
- emerging markets
- branding
- advertising
- consumer behaviour
- buying patterns
- brand management
- brand avoidance
- sponsorship
- neuromarketing
- artificial intelligence (AI)
- virtual reality
- public relations
- marketing practices
- contemporary perspectives
- technology
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