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Toolbox Digital Business : Leadership, Business Models, Technologies and Change / Ralf T. Kreutzer

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Management for Professionals | Springer eBook CollectionPublisher: Wiesbaden : Springer, 2022Description: 1 Online-Ressource (XXI, 561 Seiten)ISBN:
  • 9783658370176
Subject(s): Additional physical formats: 9783658370169 | 9783658370183 | 9783658370190 | Erscheint auch als: 9783658370169 Druck-Ausgabe | Erscheint auch als: 9783658370183 Druck-Ausgabe | Erscheint auch als: 9783658370190 Druck-Ausgabe | Erscheint auch als: Toolbox digital business. Druck-Ausgabe Wiesbaden : Springer, 2022. xxi, 561 SeitenDOI: DOI: 10.1007/978-3-658-37017-6Online resources: Summary: Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management – shaping change processes successfully.Summary: This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.PPN: PPN: 1802137513Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM
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