Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World / edited by Ogechi Adeola, Robert E. Hinson, A.M. Sakkthivel
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Palgrave Studies of Marketing in Emerging Economies | Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2022Publisher: Cham : Imprint: Palgrave Macmillan, 2022Description: 1 Online-Ressource (XIX, 312 p. 30 illus.)ISBN:- 9783030955816
- Marketing
- International economic integration
- Globalization
- Telemarketing
- Internet marketing
- digital media
- marketing
- advertising
- emerging technologies
- social responsibilities
- Voice over Internet Protocol (VoIP)
- Artificial Intelligence (AI)
- virtual reality (VR)
- corporate social responsibility (CSR)
- social media
- emerging media platforms
- emerging markets
- brand value
- marketing communications
- hospitality and tourism
- banking
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