Advances in Digital Marketing and eCommerce : Third International Conference, 2022 / edited by Francisco J. Martínez-López, Luis F. Martinez

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(3. : Digital Marketing & eCommerce Conference (3. : 2022 : Barcelona) [VerfasserIn]

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Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer Proceedings in Business and Economics | Springer eBook CollectionPublisher: Cham : Springer International Publishing, 2022Publisher: Cham : Imprint: Springer, 2022Description: 1 Online-Ressource (X, 308 p. 39 illus., 17 illus. in color.)ISBN:

9783031057281

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Konferenzschrift

Additional physical formats: 9783031057274 | 9783031057298 | 9783031057304 | Erscheint auch als: 9783031057274 Druck-Ausgabe | Erscheint auch als: 9783031057298 Druck-Ausgabe | Erscheint auch als: 9783031057304 Druck-AusgabeDOI: DOI: 10.1007/978-3-031-05728-1Online resources:

Summary: This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.PPN: PPN: 1806927853Package identifier: Produktsigel: ZDB-2-BUM | ZDB-2-SEB | ZDB-2-SXBM

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