Digital Business in Africa : Social Media and Related Technologies / edited by Ogechi Adeola, Jude N. Edeh, Robert E. Hinson
Mitwirkende(r): Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Palgrave Studies of Marketing in Emerging Economies | Springer eBook CollectionVerlag: Cham : Springer International Publishing, 2022Verlag: Cham : Imprint: Palgrave Macmillan, 2022Beschreibung: 1 Online-Ressource (XXII, 318 p. 17 illus.)ISBN:- 9783030934996
- Marketing
- Telemarketing
- Internet marketing
- Technological innovations
- digital business
- social media
- social media marketing
- marketing strategy
- digital strategies
- digitalization
- digital transition
- social commerce
- Africa
- emerging markets
- digital technology platforms
- digital service delivery
- ethical issues
- buying behaviour
- customer loyalty
- customer engagement
- business performance
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