Brand fusion : purpose-driven brand strategy / Terry Smith, Tom Williams

Von:

Smith, Terry, 1955- [VerfasserIn]

Mitwirkende(r):

Williams, Thomas, 1953- [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Berlin ; Boston : De Gruyter, [2022]Copyright-Datum: © 2022Beschreibung: 1 Online-Ressource (X, 611 Seiten) : Illustrationen, DiagrammeISBN:

9783110718638
9783110718737

Schlagwörter: Andere physische Formen: 9783110718348 | Erscheint auch als: Brand fusion. Druck-Ausgabe Berlin : De Gruyter, 2022. X, 611 SeitenDDC-Klassifikation:

658.827 23/ger
658.8

RVK: RVK: QP 624LOC-Klassifikation:

HF5415.1255

DOI: DOI: 10.1515/9783110718638Online-Ressourcen:

Zugang im Netz der DHBW

Zusammenfassung: Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brandPPN: PPN: 1810160286Package identifier: Produktsigel: GBV-23-DGG-HHKONS | EBA-CL-LAEC | EBA-DGALL | EBA-EBKALL | EBA-ECL-LAEC | EBA-EEBKALL | EBA-ESSHALL | EBA-ESTMALL | EBA-SSHALL | EBA-STMALL | GBV-deGruyter-alles | ZDB-23-DBV | ZDB-23-DGG | BSZ-23-DHBW | BSZ-23-EBA-C1UB | EBA-BACKALL | EBA-EBACKALL | EBA-EBKALL2 | EBA-SSHALL2 | EBA-ESSHALL2 | EBA-STMALL2 | EBA-ESTMALL2 | EBA-EEBKALL2 | EBA-EXCL

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