Perspectives in Marketing, Innovation and Strategy

By:

Kotler, Philip [aut]

Contributor(s):

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Contemporary Management Practices SeriesPublisher: Milton : Taylor & Francis Group, 2023Description: 1 Online-Ressource (295 p.)ISBN:

9781000961232
1000961230
1000961265
9781032360898

Subject(s):

Marketing

Additional physical formats: 9781000961263. | Erscheint auch als: Perspectives in Marketing, Innovation and Strategy. Druck-Ausgabe Milton : Taylor & Francis Group,c2023DDC classification:

658.8

LOC classification:

HF5415

Online resources:

Zugang im Netz des KIT

Contents:

Summary: This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industriesPPN: PPN: 1882621700Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB

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