Firm Internationalization : Intangible Resources and Development
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Routledge Frontiers in the Development of International Business, Management and Marketing SeriesPublisher: Milton : Taylor & Francis Group, 2023Description: 1 Online-Ressource (270 p.)ISBN:- 1000938220
- 9781000938227
- 658/.049
- HD62.4
Contents:
Summary: In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subjectPPN: PPN: 1882624440Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB
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