Firm Internationalization : Intangible Resources and Development

By:

Nivoix, Sophie [aut]

Contributor(s):

Marcon, Christian [oth]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Routledge Frontiers in the Development of International Business, Management and Marketing SeriesPublisher: Milton : Taylor & Francis Group, 2023Description: 1 Online-Ressource (270 p.)ISBN:

1000938220
9781000938227

Subject(s):

Additional physical formats: 9781032534381 | Erscheint auch als: Firm Internationalization. Druck-Ausgabe Milton : Taylor & Francis Group,c2023DDC classification:

658/.049

LOC classification:

HD62.4

Online resources:

Zugang im Netz des KIT

Contents:

Summary: In a fast-moving globalized world, companies need to develop contingent plans. This book, by analyzing the practical aspects of creating and using intangible resources for international development, offers original and relevant insights on this subjectPPN: PPN: 1882624440Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB

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