Research methods in luxury management / Michael J.G. Parnwell and Kelly Meng

Von:

Parnwell, Mike, 1953- [VerfasserIn]

Mitwirkende(r):

Meng, Kelly, 1982- [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Mastering Luxury Management SeriesVerlag: Milton : Taylor & Francis Group, 2023Beschreibung: 1 Online-Ressource (231 p.)ISBN:

9781003295372
1000884651
9781000884654

Schlagwörter:

Andere physische Formen: 9781032281179 | 9781032281100 | Erscheint auch als: Research methods in luxury management. Druck-Ausgabe London : Routledge, Taylor & Francis Group, 2023. xvi, 213 SeitenDDC-Klassifikation:

658.8 23

LOC-Klassifikation:

HD9999.L852

Online-Ressourcen:

Zugang im Netz des KIT

Inhalte:

Zusammenfassung: And Conclusion -- 4 Research Approach and Research Design -- Philosophical Approach -- Luxury Studies: Inductive or Deductive? -- So, Which Approach Should I Adopt? -- Research Design -- Joined-Up Thinking -- Identifying a Research Focus -- Formulating Research Questions -- A Nested Hierarchy of Research Questions -- Emerging Issues -- Summary and Conclusion -- 5 Data for Luxury Research -- The Nature of Data -- Principal Forms of Data -- Quantitative and Qualitative Data -- Sources of Data -- Secondary Data -- Primary Data Gathered from Secondary Sources -- Social Media and LuxuryZusammenfassung: This is one of the first textbooks to explore the research process within the specific context of luxury brand managementPPN: PPN: 1882625641Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB

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