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Research Methods in Luxury Management

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Mastering Luxury Management SeriesPublisher: Milton : Taylor & Francis Group, 2023Description: 1 Online-Ressource (231 p.)ISBN:
  • 1000884651
  • 9781000884654
Subject(s): Additional physical formats: 9781032281179 | Erscheint auch als: Research Methods in Luxury Management. Druck-Ausgabe Milton : Taylor & Francis Group,c2023DDC classification:
  • 658.8 23
LOC classification:
  • HD9999.L852
Online resources:
Contents:
Summary: And Conclusion -- 4 Research Approach and Research Design -- Philosophical Approach -- Luxury Studies: Inductive or Deductive? -- So, Which Approach Should I Adopt? -- Research Design -- Joined-Up Thinking -- Identifying a Research Focus -- Formulating Research Questions -- A Nested Hierarchy of Research Questions -- Emerging Issues -- Summary and Conclusion -- 5 Data for Luxury Research -- The Nature of Data -- Principal Forms of Data -- Quantitative and Qualitative Data -- Sources of Data -- Secondary Data -- Primary Data Gathered from Secondary Sources -- Social Media and LuxurySummary: This is one of the first textbooks to explore the research process within the specific context of luxury brand managementPPN: PPN: 1882625641Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB
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