Research methods in luxury management / Michael J.G. Parnwell and Kelly Meng
Mitwirkende(r): Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Mastering Luxury Management SeriesVerlag: Milton : Taylor & Francis Group, 2023Beschreibung: 1 Online-Ressource (231 p.)ISBN:- 9781003295372
- 1000884651
- 9781000884654
- 658.8 23
- HD9999.L852
Inhalte:
Zusammenfassung: And Conclusion -- 4 Research Approach and Research Design -- Philosophical Approach -- Luxury Studies: Inductive or Deductive? -- So, Which Approach Should I Adopt? -- Research Design -- Joined-Up Thinking -- Identifying a Research Focus -- Formulating Research Questions -- A Nested Hierarchy of Research Questions -- Emerging Issues -- Summary and Conclusion -- 5 Data for Luxury Research -- The Nature of Data -- Principal Forms of Data -- Quantitative and Qualitative Data -- Sources of Data -- Secondary Data -- Primary Data Gathered from Secondary Sources -- Social Media and LuxuryZusammenfassung: This is one of the first textbooks to explore the research process within the specific context of luxury brand managementPPN: PPN: 1882625641Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB
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