Organizational listening for strategic communication : building theory and practice / edited by Katie R. Place

Mitwirkende(r):

Place, Katie R [HerausgeberIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Routledge research in public relationsVerlag: New York, NY : Routledge, 2023Beschreibung: 1 Online-RessourceISBN:

1003273858
9781000890655
1000890651
9781000890624
1000890627

Schlagwörter:

Andere physische Formen: 9781003273851. | 9781032227153. | 9781032227160. | Erscheint auch als: Organizational listening for strategic communication. Druck-Ausgabe. New York, NY : Routledge, 2023DDC-Klassifikation:

658.4/5 23/eng/20230424

LOC-Klassifikation:

HD30.3

Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: "Embracing listening as a useful tool for strengthening organization-publics and organization-employee relationships, this book offers theoretical and practical insights for listening across myriad strategic communication contexts. Chapters authored by a diverse global collective of communication scholars and professionals present original research and case examples of listening for strategic communication in corporate, government, and nonprofit environments. They explore topics such as utilizing artificial intelligence and social media; activism, social justice, and ethics; and fostering diversity, equity, and inclusion within and outside organizations. Each chapter concludes with recommendations for strategic communication practice. This book will be of interest to researchers and advanced students in public relations and strategic communication, organizational communication, and listening"--PPN: PPN: 1882628977Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB

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