Luxury marketing, sustainability and technology : the future of luxury management / edited by Park Thaichon and Sara Quach

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Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Routledge studies in luxury managementVerlag: Abingdon, Oxon ; New York, NY : Routledge, 2023Beschreibung: 1 Online-RessourceISBN:

1003321372
9781000891928
1000891925
9781000891904
1000891909

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Andere physische Formen: 9781003321378. | 9781032342917. | 9781032342924. | Erscheint auch als: Luxury marketing, sustainability and technology. Druck-Ausgabe. Abingdon, Oxon : Routledge, 2023LOC-Klassifikation:

HD9999.L852

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Zusammenfassung: "Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"--PPN: PPN: 1882631854Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB

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