Organizational semiotics : multimodal perspectives on organization studies / edited by Louise Ravelli, Theo Van Leeuwen, Markus A. Höllerer, Dennis Jancsary

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Routledge studies in multimodalityPublisher: New York, NY : Routledge, 2023Description: 1 Online-RessourceSubject(s): Additional physical formats: 9781003049920. | 1003049923 | 9780367504557. | 9780367504557 | Erscheint auch als: Organizational semiotics. Druck-Ausgabe. New York, NY : Routledge, 2023DDC classification:
  • 302.3/5
LOC classification:
  • HM711
Online resources: Summary: "This edited volume brings together two largely separate fields - organization studies and multimodal social semiotics - to develop an integrated research agenda for the novel interdisciplinary field of 'organizational semiotics'. Organizations, whether for profit, non-profit, or governmental, dominate much of everyday life, and multimodal communication is not only an output of organizations, it is constitutive of them. This volume argues in particular for the importance of organization studies for social semioticians: not just as a site of application, but as a critical contemporary context which requires novel and expanded methods of analysis and critique, and new practices of partnership. The volume addresses a range of institutions and sectors, from civil to retail to medical, from corporations to universities, and reveals how a deep engagement with their meaning-making practices produces insights not just about communication but also about the broader contemporary cultural context in which organizations play such a significant role. Fundamentally, it reveals that the rich analytical and theoretical resources of multimodal perspectives on organizations studies can - and should - make a fundamental contribution to our understanding of organizations in social life. This volume is relevant to social semioticians and organizational researchers, as well as to practitioners and decision-makers in organizations"--PPN: PPN: 1882633636Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB
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