Sustainable energy branding : helping to save the planet / Fridrik Larsen

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2023Description: 1 Online-Ressource (1 online resource)Subject(s): Additional physical formats: 9781003351030. | 1003351034 | 9781032396712. | 9781032397122. | 9781032396712 | Erscheint auch als: Sustainable energy branding. Druck-Ausgabe Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2023DDC classification:
  • 333.79
LOC classification:
  • HD9502.A2
Online resources: Summary: "Sustainable energy branding has become one of the hottest topics in business. As climate change has become the greatest societal and environmental challenge of our times, the world's power companies are engaged in levels of industrial change that have never been experienced before and the eyes of the world are upon them. By introducing new business models, as well as new ways of generating power, energy-sector giants are aiming to dramatically cut harmful emissions over the next few decades. Crucial to the success of this transition is the support of energy consumers and political decision-makers, and this challenge should not be underestimated. Power companies are, therefore, developing new marketing and communication strategies around renewable energy, sustainable growth, co-operation with customers and environmental protection. Fridrik Larsen, the world's foremost expert on energy branding, looks at the role of branding and marketing in the energy transition through a series of interviews with senior energy-sector executives. These compelling insights from industry leaders make this book a must-read for marketing and C-suite executives at energy companies who are wanting to communicate sustainable and renewable energy solutions effectively to make a difference"--PPN: PPN: 1882639820Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB
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