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Promotional practices and perspectives from emerging markets / edited by Sudhir Rana, Avinash K Shrivastava and Sachin Kumar Raut

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Advances in emerging markets and business operationsPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2023Description: 1 Online-Ressource (xii, 260 pages)ISBN:
  • 9781000641578
  • 1000641570
  • 9781003315582
  • 1003315585
  • 9781000641646
  • 1000641643
Subject(s): Additional physical formats: 9781032269146. | 1032269146. | 1032269146 | 9781032269146 | Erscheint auch als: 1032269146 Druck-AusgabeDDC classification:
  • 658/.049
LOC classification:
  • HD62.4
Online resources: Summary: This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers. With the objective to ensure sustainable growth, there is a need for multinationals belonging to and working in emerging economies to learn best practices and continuously evolve. To conduct business in both urban and rural areas, marketing and promotions are potent tools when applied correctly to portray the right brand image. The book studies recent trends and developments in promotional practices as business strategy, sustainability, and innovation across businesses, including retail, textile, and digital technology. It highlights the path that managers should take in order to better understand the potential of distinct market segments and take marketing managerial decisions accordingly. This book will be useful to scholars and researchers of marketing, management studies, business management, financial management, business economics, international business, finance, digital technologies, development studies, and economics. It will also interest policymakers and practitioners in the fieldPPN: PPN: 1882640268Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB
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