Marketing Analytics : A Machine Learning Approach

Von:

Mansurali, A [aut]

Mitwirkende(r):

Jeyanthi, P. Mary [oth]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Milton : Apple Academic Press, Incorporated, 2022Beschreibung: 1 Online-Ressource (367 p)ISBN:

9781000608892

Schlagwörter:

Andere physische Formen: 1000608891 | 9781774910887 | Erscheint auch als: Marketing Analytics. Druck-Ausgabe Milton : Apple Academic Press, Incorporated,c2022DDC-Klassifikation:

658.8/3

LOC-Klassifikation:

HF5415.2

Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: Cover -- Half Title -- Title Page -- Copyright Page -- About the Editors -- Table of Contents -- Contributors -- Abbreviations -- Introduction -- Preface -- 1. Introduction to Marketing Analytics -- 2. Statistics for Marketing -- 3. Evolution of Data Analytics -- 4. Segmentation and Targeting Analysis -- 5. Important Marketing Metrics: A Snapshot -- 6. Consumer Buying Behavior -- 7. Understanding Consumer Behavior Using Market Basket Analysis -- 8. Neuromarketing Techniques for Consumer Analytics -- 9. New Product Development -- 10. Natural Language Processing for BrandingZusammenfassung: 11. Forecasting Sales and Price -- 12. Sales Prediction and Conversion -- 13. Role of Supply Chain Analytics in Marketing Analytics -- 14. Web and Social Media Analytics -- 15. Marketing Analytics and Its Applications -- IndexPPN: PPN: 1882645200Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB

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