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Product innovation toolbox : a field guide to consumer understanding and research / edited by Kannapon Lopetcharat, Dulce Paredes, Jacqueline H. Beckley

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Hoboken, NJ : Wiley-Blackwell, 2023Copyright date: ©2023Edition: Second editionDescription: 1 Online-Ressource (xxi, 532 pages) : illustrationsISBN:
  • 9781119712862
  • 9781119723226
  • 1119723221
  • 9781119712848
Subject(s): Additional physical formats: 9781119712893. DDC classification:
  • 658.8/3 23/eng/20221028
LOC classification:
  • TS170
Online resources: PPN: PPN: 1882887999Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB
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