Practical Pricing : Translating Pricing Theory into Sustainable Profit Improvement

By:

Calogridis, M [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: New York : Palgrave Macmillan US, 2010Description: Online-RessourceISBN:

9780230102347

Subject(s):

Additional physical formats: 9781349603848 | Erscheint auch als: 9780230614604 Druck-Ausgabe | Erscheint auch als: 9781349603855 Druck-Ausgabe | Erscheint auch als: 9781349603848 Druck-AusgabeDOI: DOI: 10.1057/9780230102347Online resources:

Summary: This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.PPN: PPN: 167008289XPackage identifier: Produktsigel: ZDB-2-PEF | ZDB-2-SEB | ZDB-2-SXEF | ZDB-1-PEO

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