Custom cover image
Custom cover image

Shaping China’s Global Imagination : Branding Nations at the World Expo / by J. Wang

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Palgrave Macmillan Series in Global Public DiplomacyPublisher: New York : Palgrave Macmillan US, 2013Publisher: New York : Imprint: Palgrave Macmillan, 2013Edition: 1st ed. 2013Description: 1 Online-Ressource(XIII, 210 p. 9 illus.)ISBN:
  • 9781137361721
Subject(s): Additional physical formats: 9781137361714 | 9781349472369 | 9781349472352 | Erscheint auch als: 9781137361714 Druck-Ausgabe | Erscheint auch als: 9781349472369 Druck-Ausgabe | Erscheint auch als: 9781349472352 Druck-AusgabeDOI: DOI: 10.1057/9781137361721Online resources: Summary: A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.PPN: PPN: 175111113XPackage identifier: Produktsigel: ZDB-2-PEF | ZDB-2-SEB | ZDB-2-SXEF | ZDB-1-PEO
No physical items for this record
KIT – The University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT