Managing product innovation / edited by Arch G. Woodside
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Advances in business marketing and purchasing ; volume 13Publisher: Amsterdam ; Oxford : Elsevier JAI, 2005Description: Online-RessourceISBN:- 9781849503112
- 1849503117
- 0762311590
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