Advances in Business and Management Forecasting : Vol. 7

Von:

Lawrence, Kenneth D [aut]

Mitwirkende(r):

Klimberg, Ron [oth]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Advances in business and management forecasting ; volume 7Verlag: Bradford : Emerald Group Publishing Limited, 2010Beschreibung: Online-Ressource (252 p.)ISBN:

9780857242020

Schlagwörter:

Andere physische Formen: 9780857242013 | Erscheint auch als: 9780857242013 Druck-AusgabeDDC-Klassifikation:

658.40355

DOI: DOI: 10.1108/S1477-4070(2010)7Online-Ressourcen:

Zusammenfassung: "Advances in Business and Management Forecasting is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making.) It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. In Volume 7, there are sections devoted to financial applications of forecasting, as well as marketing demand applications. There are, also, sections on forecasting methodologies and evaluation, as well as on other application areas of forecasting.".PPN: PPN: 1652030468Package identifier: Produktsigel: ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB | ZDB-1-EPB-ebook

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