Tourism-marketing performance metrics and usefulness auditing of destination websites / edited by Arch G. Woodside

Mitwirkende(r):

Woodside, Arch G, 1943- [oth]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Advances in culture, tourism and hospitality research ; 4Verlag: Bingley, U.K : Emerald, 2010Auflage: 1st edBeschreibung: Online-Ressource (xiv, 163 p) : ill. (some col.)ISBN:

9781849509015

Schlagwörter:

Andere physische Formen: 9781849509008 | Erscheint auch als: 9781849509008 Druck-AusgabeDDC-Klassifikation:

338.4791

LOC-Klassifikation:

G155.A1

DOI: DOI: 10.1108/S1871-3173(2010)4Online-Ressourcen:

Zusammenfassung: This volume provides specific answers to hard questions about how to create valid metrics to measure the effectiveness of tourism advertising and the usefulness of destination marketing websites. It provides reviews, analysis and comparisons of tourism literature, advertisements and websites as well as check lists and tips for practical applicationPPN: PPN: 165215938XPackage identifier: Produktsigel: ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB | ZDB-1-EPB-ebook | ZDB-55-ELD | ZDB-1-BMEN-ebook

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