Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Advances in international marketing ; 23Publisher: Bingley, U.K : Emerald, 2012Description: XX, 339 S. : IllISBN:- 9781781900161
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