Review of marketing research : Vol. 8

Contributor(s):

Malhotra, Naresh K [oth]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Review of marketing research ; 8Publisher: Bingley, U.K : Emerald, 2011Description: Online-Ressource (351 s.)ISBN:

9780857248985

Subject(s):

Additional physical formats: 9780857248978 | Buchausg. u.d.T.: 978-0-8572-4897-8 DOI: DOI: 10.1108/S1548-6435(2011)8Online resources:

Summary: Reflections on a scholarly career : from inside out and back again / Richard P. Bagozzi -- Legends in marketing : a review of Shelby D. Hunt's volumes / Shelby D. Hunt, Shannon B. Rinaldo -- Philip Kotler's contributions to marketing theory and practice / Philip Kotler -- Looking through the marketing lens : my journey so far ... / V. Kumar -- Personal reflections on my research contributions to marketing / Naresh K. Malhotra -- Some personal reflections on pricing research / Kent B. Monroe -- A journey of an accidental marketing scholar / Balaji C. Krishnan, Jagdish N. Sheth -- Yoram 'Jerry' Wind's contributions to marketing / Yoram 'Jerry' Wind -- Lessons learned during a career / Gerald ZaltmanSummary: This volume will feature the work of Marketing Legends that have been announced so far. Each Legend will describe his contributions to the marketing discipline: Richard Bagozzi; Shelby Hunt; Philip Kotler; V. Kumar; Naresh K. Malhotra; Kent Monroe; Jagdish Sheth; Jerry Wind; Gerald ZaltmanPPN: PPN: 1652238263Package identifier: Produktsigel: ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB

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