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Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles McIntyre, T.C. Melewar, Charles Dennis

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Bingley : Emerald Group Publishing Limited, 2016Description: 1 online resource (272 pages)ISBN:
  • 9781786354556
Subject(s): Additional physical formats: 9781786354563 | Erscheint auch als: 9781786354563 Druck-Ausgabe | Erscheint auch als: Multi-channel marketing, branding and retail design. Druck-Ausgabe. First edition. Bingley : Emerald, 2016. xiii, 259 SeitenDDC classification:
  • 658.8 23
RVK: RVK: QQ 440DOI: DOI: 10.1108/9781786354556Online resources: Summary: Recently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience.PPN: PPN: 1695017900Package identifier: Produktsigel: ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB | ZDB-1-EPB-ebook | ZDB-55-ELD
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