Strategic marketing management in Asia : case studies and lessons across industries / foreword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: Bingley : Emerald Group Publishing Limited, 2016Beschreibung: 1 online resource (592 pages)ISBN:

9781786357458

Schlagwörter:

Andere physische Formen: 9781786357465 | Erscheint auch als: 9781786357465 Druck-Ausgabe | Erscheint auch als: Strategic marketing management in Asia. Druck-Ausgabe. First edition. Bingley : Emerald, 2017. xxxvi, 552 SeitenDDC-Klassifikation:

658.8 23

RVK: RVK: QG 800 | QP 600DOI: DOI: 10.1108/9781786357458Online-Ressourcen:

Zusammenfassung: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore.PPN: PPN: 169501801XPackage identifier: Produktsigel: ZDB-55-BME | ZDB-1-BMEN | ZDB-1-EPB | ZDB-1-EPB-ebook | ZDB-55-ELD

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