Digital Fashion Communication : An (Inter)cultural Perspective / by Alice Noris, Lorenzo Cantoni

Von:

Noris, Alice [VerfasserIn]

Mitwirkende(r):

Cantoni, Lorenzo, 1967- [VerfasserIn]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Brill Research Perspektives, Popular cultureVerlag: Leiden ; Boston : Brill, 2022Beschreibung: 1 Online-Ressource (147 Seiten)ISBN:

9789004523555
9789004520615

Schlagwörter: Andere physische Formen: 9789004520615. | Erscheint auch als: Digital fashion communication. Druck-Ausgabe Leiden : Brill, [2022]DDC-Klassifikation:

746.92014 23

LOC-Klassifikation:

TT503.5

Online-Ressourcen:

Volltext frei verfügbar

Zusammenfassung: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent themPPN: PPN: 1885795289Package identifier: Produktsigel: ZDB-94-OAB

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Open Access. Unrestricted online access star

Namensnennung - Nicht-kommerziell 4.0 International CC BY-NC 4.0 cc:

https://creativecommons.org/licenses/by-nc/4.0/

English