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Digital Fashion Communication : An (Inter)cultural Perspective / by Alice Noris, Lorenzo Cantoni

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Brill Research Perspektives, Popular culturePublisher: Leiden ; Boston : Brill, 2022Description: 1 Online-Ressource (147 Seiten)ISBN:
  • 9789004523555
  • 9789004520615
Subject(s): Additional physical formats: 9789004520615. | Erscheint auch als: Digital fashion communication. Druck-Ausgabe Leiden : Brill, [2022]DDC classification:
  • 746.92014 23
LOC classification:
  • TT503.5
Online resources: Summary: Fashion is an integral part of popular culture, closely intertwined with tales, magazines, photography, cinema, television, music and sports...up to the emergence of dedicated exhibitions and museums. Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises. This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent themPPN: PPN: 1885795289Package identifier: Produktsigel: ZDB-94-OAB
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Namensnennung - Nicht-kommerziell 4.0 International CC BY-NC 4.0 cc:

https://creativecommons.org/licenses/by-nc/4.0/

English

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