Custom cover image
Custom cover image

Philosophy of marketing : the new realist approach / Matteo Giannasi and Francesco Casarin

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Routledge frontiers in the development of international business, management and marketingPublisher: New York, NY : Routledge, 2022Description: 1 Online-Ressource (xiv, 281 Seiten)ISBN:
  • 9781003206033
  • 1003206034
  • 9781000454642
  • 1000454649
  • 9781000454611
  • 1000454614
Subject(s): Additional physical formats: 9781032072333. | 9781032072340. | Erscheint auch als: Philosophy of marketing. Druck-Ausgabe New York : Routledge, 2022. xiv, 266 SeitenDDC classification:
  • 658.8001 23
RVK: RVK: QP 600Online resources: Summary: Part 1. Antirealism and Its Consequences 1. What Went Wrong with Reality 2. The Postmodernist Challenge to Realism 3. The Legacy and Consequences of Postmodernist Thought Part 2.The Significance of Realism 4. The Persisting Relevance of Reality 5. Marketing, Management, and the Return of RealityPPN: PPN: 1793683824Package identifier: Produktsigel: GBV-7-TFC-SBB | ZDB-7-EFB | ZDB-7-TFC | GBV-7-TFC-LUEN | EBS-7-TFC-FRUB
No physical items for this record
KIT – The Research University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT