Digital business and electronic commerce : strategy, business models and technology / Bernd W. Wirtz
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer texts in business and economicsPublisher: Cham : Springer, [2024]Copyright date: © 2024Edition: Second editionDescription: 1 Online-Ressource (xiii, 1030 Seiten) : IllustrationenISBN:- 9783031502897
- Digital Business
- Electronic Commerce
- Online-Handel
- Strategisches Management
- Digitalisierung
- Geschäftsmodell
- Electronic commerce
- Strategic planning
- Leadership
- Marketing
- Industrial procurement
- E-business
- E-commerce
- Digital business models
- Artificial Intelligence
- Big Data
- Digital transformation
- Digital business strategy
- Internet of Things
- Cloud Computing
- Digital marketing
- Sharing economy
- Industry 4.0
- Social media
- Digital government
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