Advances in data analytics for influencer marketing : an interdisciplinary approach / Soumi Dutta, Álvaro Rocha, Pushan Kumar Dutta, Pronaya Bhattacharya, Ramanjeet Singh, editors
Mitwirkende(r): Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Information systems engineering and management ; Volume 9Verlag: Cham : Springer, [2024]Copyright-Datum: © 2024Beschreibung: 1 Online-Ressource (vii, 440 Seiten) : Illustrationen, DiagrammeISBN:- 9783031657276
- Engineering
- Computational intelligence
- Marketing
- Artificial intelligence
- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing
- COM089000
- COMPUTERS / Artificial Intelligence
- COMPUTERS / Database Management / General
- Data capture & analysis
- Datenerfassung und -analyse
- E-commerce: business aspects
- Künstliche Intelligenz
- Online-Marketing / Social Media Marketing
- Sales & marketing
- 620.00285 23
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