Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024 / edited by Juan Carlos Gázquez-Abad, Nicoletta Occhiocupo, José Luis Ruiz-Real
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer Proceedings in Business and EconomicsPublisher: Cham : Springer Nature Switzerland, 2024Publisher: Cham : Imprint: Springer, 2024Description: 1 Online-Ressource (X, 151 p. 29 illus., 19 illus. in color.)ISBN:- 9783031691928
- Branding (Marketing)
- Ethnopsychology
- Customer relations
- Digital transformation
- e-Commerce research
- Social web technology
- Social commerce
- Psychological and behavioral marketing
- Retail management
- Consumer trends
- Sustainable supply chain manegement
- Corporate social responsibility
- Customer engangement
- Value co-creation
- Inter-brand competition
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