Multichannel Marketing : Strategy - Design - Digital Technology / by Bernd W. Wirtz
Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: Springer Texts in Business and EconomicsVerlag: Wiesbaden : Springer Fachmedien Wiesbaden, 2024Verlag: Wiesbaden : Imprint: Springer, 2024Beschreibung: 1 Online-Ressource (XIII, 741 p. 289 illus., 275 illus. in color.)ISBN:- 9783658446758
- Multi-Channel-Marketing
- Marketing
- Multikanalvertrieb
- Mehrgleisiger Vertrieb
- Vertriebsorganisation
- Marketing
- Telemarketing
- Internet marketing
- Marketing research
- Business intelligence
- Distribution strategy
- Communications strategy
- Multichannel strategies
- Product strategies
- Operational multichannel marketing
- Sales channels
- Information management
- Business intelligence
- Data mining
- Blockchain
- eCommerce
- Cloud computing
- Big data
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