Custom cover image
Custom cover image

Building Trust in Startup Communication : Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation / by Marius Born

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer Business CasesPublisher: Cham : Springer Nature Switzerland, 2024Publisher: Cham : Imprint: Springer, 2024Description: 1 Online-Ressource (XVIII, 233 p. 66 illus.)ISBN:
  • 9783031632846
Subject(s): Genre/Form: Additional physical formats: 9783031632839 | 9783031632853 | 9783031632860 | Erscheint auch als: 9783031632839 Druck-Ausgabe | Erscheint auch als: 9783031632853 Druck-Ausgabe | Erscheint auch als: 9783031632860 Druck-AusgabeDDC classification:
  • 658.11 23
  • 658.15224 23
DOI: DOI: 10.1007/978-3-031-63284-6Online resources: Dissertation note: Dissertation - Università della Svizzera italiana, 2023 Summary: Part I: Research Framework -- 1. Introduction -- 2. Literature Review -- 3. Analytical Framework -- Part II: Case Study—The Rise and Fall of the Nikola Corporation -- 4. Case Introduction -- 5. Nikola’s Rise -- 6. The Crisis Episode -- 7. The Hindenburg Report as a Turning Point -- Part Iii: Results, Discussion, And Conclusion -- 8. Findings and Evaluation -- 9. Limitations and Recommendations for Future Studies.Summary: This open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs.PPN: PPN: 190709332XPackage identifier: Produktsigel: ZDB-2-SEB | ZDB-2-BUM | ZDB-2-SXBM | ZDB-2-SOB
No physical items for this record

Open Access

KIT – The Research University in the Helmholtz Association                         Home | Impressum | Datenschutz | Barrierefreiheit | KIT