Building Trust in Startup Communication : Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation / by Marius Born
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer Business CasesPublisher: Cham : Springer Nature Switzerland, 2024Publisher: Cham : Imprint: Springer, 2024Description: 1 Online-Ressource (XVIII, 233 p. 66 illus.)ISBN:- 9783031632846
- Nikola Corporation
- New business enterprises
- Venture capital
- Communication in organizations
- Communication
- Information theory
- Storytelling in business
- Argumentation in corporate communication
- Nikola Corporation case study
- Corporate reputation analysis
- Narrative theories
- Persuasive intention transparency
- Nikola Corporation's rise and fall
- Trevor Milton's entrepreneurial story
- Hindenburg report analysis
- Crisis prevention in business
- Financial communication
- Investor relations
- Crisis communication
- Strategic persuasion
- Trust building
- Ethos creation
- Argumentative storytelling
- Story plausibility
- Fact-checking
- Startup
- Startup communication
- Fraud cases
- Short seller attack
- Trevor Milton
- Hindenburg Research
- Case study
- 658.11 23
- 658.15224 23
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Open Access