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Contemporary Marketing Management for Tourism and Hospitality : How New Tech and Gen Z Drive Sustainable Business Transformation / edited by Nikolaos Stylos, Roya Rahimi, Peter Robinson

Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Cham : Springer International Publishing, 2024Publisher: Cham : Imprint: Palgrave Macmillan, 2024Description: 1 Online-Ressource (XXII, 338 p. 50 illus.)ISBN:
  • 9783031650499
Subject(s): Genre/Form: Additional physical formats: 9783031650482 | 9783031650505 | 9783031650512 | Erscheint auch als: 9783031650482 Druck-Ausgabe | Erscheint auch als: 9783031650505 Druck-Ausgabe | Erscheint auch als: 9783031650512 Druck-Ausgabe | Erscheint auch als: Contemporary Marketing Management for Tourism and Hospitality. Druck-Ausgabe. 2024 ed. Cham : Springer International Publishing AG, 2024. 338 SeitenDDC classification:
  • 338.4791 23
  • 658 23
DOI: DOI: 10.1007/978-3-031-65049-9Online resources: Summary: Chapter 1: Introduction: The Shift in Contemporary Service Marketing Management in Tourism and Hospitality -- Chapter 2: From Consumption to Prosumption: The Interplay of Digital Transformation, Prosumers and Post Tourism Experience within Cultural Tourism -- Chapter 3: Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0 -- Chapter 4: Smart Technologies Use by SMEs in the Hospitality Industry: Implications for Customer Interactions and Organizational Resilience -- Chapter 5: Hybrid Servicescapes in Tourism and Hospitality -- Chapter 6: Creativity and Marketing with New Technologies in Tourism and Hospitality -- Chapter 7: Online Travel Behavior of Millennials vs Gen Z: A Comparative Analysis -- Chapter 8: The Age of Tomorrow: Exploring Risk-Taking Styles in Travel across Generations -- Chapter 9: GenZers as Marketing Managers -- Chapter 10: Generation Z Perspective On Destination Image Restoration Through Dark Tourism -- Chapter 11: Responsible Tourism as a Vehicle to Achieving the SDGs -- Chapter 12: Exploring Underwater Tourism in EU-Mediterranean Coastal Areas for Sustainable Development -- Chapter 13: Proximity Tourism as a Sustainable and Resilient Strategy: Building Back Better for Local Communities and Destinations.Summary: The marketing of hospitality and tourism is a fast-developing field, influenced by the latest advances in new technologies, sustainability, as well as new generations of consumers. As Generation Z will represent more than 50% of the workforce worldwide in the next few years, it is of utmost importance to explore their behaviors in the working environment, as well as their consumption patterns. As such, this contributed volume brings a focus on the contemporary marketing and management aspects of the tourism and hospitality industry as this is shaped by smart apps, with priority given over sustainable futures, and Gen Z individuals’ aspirations, expectations, preferences, and behaviors. The authors offer key insights into the hospitality and tourism industry, making it an invaluable reference point for contemporary tourism and hospitality marketing research. Nikolaos Stylos is Associate Professor (Reader) in Marketing and Digital Innovation, leading the Innovation & Digitalization research group, and the Smart Networks-4-Sustainable Futures Faculty research Centre at University of Bristol. He is an internationally recognized scholar as evidenced through large-scale external grant capture, invited keynote speeches, and best paper awards. Roya Rahimi is Reader in Marketing and Leisure Management, University of Wolverhampton. Her research has been published in top-tier journals, including Annals of Tourism Research. Dr Rahimi sits on the editorial board of leading academic journals, and her industry experience includes seven years working in the hotel industry. Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. He is an award-winning author and academic, Co-Chair of The Association for Tourism in Higher Education (ATHE), Director of The Institute of Travel and Tourism and sits on the Board of the Tourism Society.PPN: PPN: 1907593225Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-BUM | ZDB-2-SXBM
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