Digital content marketing : creating value in practice / edited by Agata Krowinska, Christof Backhaus, Benjamin Becker and Fabian Bosser

Mitwirkende(r):

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Verlag: New York, NY : Routledge, 2024Auflage: First EditionBeschreibung: 1 Online-RessourceISBN:

1003346502
9781000987539
1000987531
9781000987553
1000987558

Schlagwörter:

Andere physische Formen: 9781003346500. | 9781032387376. | 9781032346793. | Erscheint auch als: Digital content marketing. Druck-Ausgabe. First Edition. New York, NY : Routledge, 2024DDC-Klassifikation:

658.8/72 23/eng/20230713

LOC-Klassifikation:

HF5415.1265

Online-Ressourcen:

Zugang im Netz des KIT

Zusammenfassung: "Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"--PPN: PPN: 1907962417Package identifier: Produktsigel: ZDB-4-NLEBK | BSZ-4-NLEBK-KAUB

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