Platform Ambitions of Brands : A Scale Development and Empirical Investigation for Manufacturer Brands / by Ole Gardewin
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Innovatives MarkenmanagementPublisher: Wiesbaden : Springer Fachmedien Wiesbaden, 2024Publisher: Wiesbaden : Imprint: Springer Gabler, 2024Description: 1 Online-Ressource (XVIII, 174 p. 32 illus.)ISBN:- 9783658462215
- development of a measurement scale and empirical relevande analysis for manufacturer brands
- Perceived benefits of brand flagship platforms
- 658.827 23
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