Marketing Concept - The St. Gallen Management Approach / Thomas Bieger

Von:

Bieger, Thomas, 1961- [aut]

Resource type: Ressourcentyp: Buch (Online)Buch (Online)Sprache: Englisch Reihen: UTB ; 4464 | utb-studi-e-book | utb-studi-e-book: BWL/VWLVerlag: [Bern] : Haupt Verlag, 2015Verlag: Stuttgart : UTB GmbH, 2015Copyright-Datum: ©2015Auflage: 1. editionBeschreibung: Online RessourceISBN:

9783838544649

Schlagwörter: Andere physische Formen: 9783825244644 | Erscheint auch als: Marketing concept - the St. Gallen management approach. Druck-Ausgabe 1st edition. Bern : Haupt Verlag, 2015. 181 SeitenDDC-Klassifikation:

658.8
650

RVK: RVK: QP 600Online-Ressourcen:

Zugang im Netz der DHBW

Zusammenfassung: This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.PPN: PPN: 845715704Package identifier: Produktsigel: ZDB-41-UTB | ZDB-41-UTBA | ZDB-41-UTBA | ZDB-41-UTBA

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