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Introduction to E-Commerce / by Zheng Qin, Guolong Wang, Wanqiu Deng, Yanli Hao

By: Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: E-Commerce in Theory and PracticePublisher: Singapore : Springer Nature Singapore, 2024Publisher: Singapore : Imprint: Springer, 2024Description: 1 Online-Ressource (XX, 714 p. 138 illus., 80 illus. in color.)ISBN:
  • 9789819777907
Subject(s): Additional physical formats: 9789819777891 | 9789819777914 | 9789819777921 | Erscheint auch als: 9789819777891 Druck-Ausgabe | Erscheint auch als: 9789819777914 Druck-Ausgabe | Erscheint auch als: 9789819777921 Druck-Ausgabe | Erscheint auch als: Introduction to E-Commerce. Druck-Ausgabe 2025 ed. Singapore : Springer Verlag, Singapore, 2025. 714 SeitenDDC classification:
  • 658.872 23
DOI: DOI: 10.1007/978-981-97-7790-7Online resources: Summary: Chapter 1. E-commerce basics -- Chapter 2. E-commerce culture -- Chapter 3. Electronic commerce support technology -- Chapter 4. E-commerce payment -- Chapter 5. Electronic commerce security technology -- Chapter 6. Electronic commerce and law -- Chapter 7. Electronic commerce architecture and system design -- Chapter 8. Mobile e-commerce -- Chapter 9. Network applied psychology -- Chapter 10. Electronic commerce case study.Summary: This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.PPN: PPN: 1913640434Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-BUM | ZDB-2-SXBM
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