Disruptions, Diversity, and Ethics in Marketing : First International Conference on Advanced Marketing Practice (ICoAMP), Almeria, Spain, April 18-19, 2024 / edited by Sergio Martínez-Puertas, Manuel Sánchez-Pérez, Cristina Segovia-López, Eduardo Terán-Yépez
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: Springer Proceedings in Business and EconomicsPublisher: Cham : Springer Nature Switzerland, 2025Publisher: Cham : Imprint: Springer, 2025Description: 1 Online-Ressource (XIV, 174 p. 22 illus., 20 illus. in color.)ISBN:- 9783031704888
- Marketing
- Business ethics
- Diversity in the workplace
- Consuming Technocultures
- Creativity
- Diversity
- and Inclusion
- Marketing Practices and AI
- Digital Technologies and Marketing Management
- Marketing Education
- Marketing Orientation
- Non-profit Marketing
- Marketing Ethics
- Sector-based Marketing
- Digital Marketing Practice
- Social Media Marketing
- 658.8 23
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Open Access