Green Marketing und Unternehmertum / von Arne Nygaard
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: German Publisher: Cham : Springer Nature Switzerland, 2025Publisher: Cham : Imprint: Springer Gabler, 2025Description: 1 Online-Ressource(XV, 186 S. 56 Abb., 54 Abb. in Farbe.)ISBN:- 9783031761003
- Entrepreneurship
- New business enterprises
- Sustainability
- Industrial Management
- Communication in organizations
- Industrial organization
- Disruptive
- Nachhaltige Blockchain-Technologie
- Nachhaltige Smart Contracts
- Green Smart Contracts
- Öko-Opportunismus
- Nachhaltige Leistung
- Nicht-lineare Green Strategy
- Green Clusters Effects
- Grenzen von Green Growth
- Plurale Organisationsformen
- Abfall-Pyramide
- Kritische nachhaltige strategische Ressourcen
- Green Nudging
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