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Influencer Politics : At the Intersection of Personal, Political, and Promotional
Contributor(s): Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Series: De Gruyter Contemporary Social Sciences Series ; v.23Publisher: Berlin/Boston : Walter de Gruyter GmbH, 2024Description: 1 Online-Ressource (192 p.)ISBN:- 9783111036106
- 320.014
Contents:
Summary: Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital media. A key question is how core ideas of influencer culture - authenticity, intimacy, commercialism, and self-branding - shape the ways in which politics are expressed and understood in this context, as well as opens up space for new ways of connecting and interacting with the public. It also highlights the way that influencer culture itself is infused with politics, where issues of, for example, empowerment and exploitation are articulated and discussed in different ways. The book is the result of a common interest among researchers engaged in work on political aspects of influencer marketing and influencer culture from critical, cultural, and strategic perspectives, and offers a range of case studies devoted to both the promises and limitations of influencer politicsPPN: PPN: 1916218563Package identifier: Produktsigel: ZDB-94-OAB
Frontmatter -- Acknowledgements -- Table of Contents -- Influencer politics: An introduction -- From beauty to ballots -- "Remember to vote!" -- The influencer political communicators dream of -- Election influencers on TikTok -- A human behind the politics? -- Greenfluencers and environmental advocacy -- Tears and body insecurities -- Body and beauty pressures in the Norwegian influencer industry -- Instagram as an affective battlefield -- Contributors -- Index
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