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Navigating the Product Galaxy : A Practical Handbook for Product Managers / by Michele Galli

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Publisher: Berkeley, CA : Apress, 2025Publisher: Berkeley, CA : Imprint: Apress, 2025Edition: 1st ed. 2025Description: 1 Online-Ressource(XXIV, 232 p. 12 illus.)ISBN:
  • 9798868811487
Subject(s): Additional physical formats: 9798868811470 | 9798868811494 | Erscheint auch als: 9798868811470 Druck-Ausgabe | Erscheint auch als: 9798868811494 Druck-AusgabeDDC classification:
  • 005.3 23
DOI: DOI: 10.1007/979-8-8688-1148-7Online resources: Summary: 1: Introduction to Product Management -- 2: Strategy Development -- 3: Stakeholder Management -- 4: User Research & Product Metrics -- 5: Go-to-Market & Product Launch -- 6: Team Leadership, Collaboration, and Ethical Considerations -- 7: Current and Future Trends in Product Management.Summary: As companies want to innovate and stay competitive, product managers must be capable of understanding new market demands, leveraging technology, and aligning product strategies with business goals. This book is designed for both aspiring and seasoned product managers covering the entire product management lifecycle, from ideation and user research to development, to launch, and continuous improvement. In today’s technology-driven market, the role of a product manager has never been more crucial. This book emphasizes practical applications and real-world examples, offering actionable insights and addresses the evolving world of product management, including the impact of new technologies and methodologies. By blending theory with practice, Navigating the Product Galaxy provides you with the tools they need to succeed in a dynamic environment. You will: Create an inspiring vision and strategic roadmap. Leverage user research and product metrics. Understand the best approaches to plan, launch, and iterate on your product. Generate growth and improve conversion rates. Apply methods for continuous learning and staying ahead in the industry.PPN: PPN: 1918984433Package identifier: Produktsigel: ZDB-2-SEB | ZDB-2-CWD | ZDB-2-SXPC
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